People with more than one million followers are considered celebrities on social media.
Macro influencers
include anyone with between 100,000 and one million followers. Micro-influencers have between 1,000 and 100,000 followers. Did you know that the majority of men, 54% to be precise, follow influential people in video games? Take DangerousThing, for example.He partnered with Brawl Stars to promote his game along with many other video game influencers. Gaming and esports brands can collaborate with these influential people in the gaming world to promote their products or organize contests through YouTube videos. Here are some of the most popular types of influencers. Bloggers and vloggers are known for creating highly informative and entertaining content in their respective niches.
They are active on multiple social networks, but their experience lies in creating blogs and vlogs. Travelers, parenting gurus, fitness trainers, food vloggers, gadget experts, and several bloggers and vloggers specializing in niches fall into this category.
Social media
activists focus on raising awareness about a social or political cause. In doing so, they try to shape their audience's opinion on an issue.Your audience is usually niche-specific and shares the same beliefs and values as the influencer. Compared to other types of influencers, activists can be radical at times, and brands should keep that in mind. Among the various types of influential people, those in beauty and fashion are one of the most followed by women. Women Can't Get Tired of These 2 Types of Influential People.
Beauty and fashion influencers can be seen talking about their beauty secrets, makeup tips, fashion trends, tricks and everything related to beauty and fashion. Nowadays, it may seem like everyone is an influencer on social media, but there may be something to that. A strategy that has grown rapidly is for brands to stop focusing on renowned influencers and instead develop their relationships with “micro-influencers”. Unlike famous influencers, micro-influencers tend to develop a niche-specific social media presence, with followers ranging from 1 to 50,000 or more than 50,000.
However, don't dismiss them at first sight: what they lack in quantity, their followers often make up for in quality. Even the smallest micro-influencers can be advocates for social media and produce excellent UGC. Micro-influencers tend to have very engaged followers, and loyalty builds up by consistently offering authentic, quality content. If you can find people who truly align with your product and target them, trust between micro-influencers and their followers can be very powerful for brands.
And these quality promotions usually come at a much lower cost compared to famous influencers. Content creators are often influential people who specialize in producing engaging visual resources, such as photographers and videographers. Like micro-influencers and bloggers, they tend to focus on a specific niche with a distinctive style, be it pop art, product photography, landscape images with drones, first-person travel vlogs, etc. Working with content creators who align with and understand your brand can produce amazing results.
Smaller customers and micro-influencers are great for UGC, but content creators can offer much higher quality content for use more widely across platforms. Plus, if you're targeting the right people, content creators often have loyal followers who may already be interested in your industry and appreciate your brand. When these types of influencers review a product or recommend a brand, their followers are usually motivated to try them out. As you can see, there are several different types of influencers you can use to promote your brand, products, and services.
As the name suggests, social media sensations are types of influential people who have risen to fame through viral or sensational posts. Although mega-influencers have a huge number of followers, the percentage of engagement they generate is the lowest compared to other types of influencers. The content is hyperauthentic and personalized for the audience, so brands that work with these types of influencers can expect a different experience this way. And getting a comprehensive understanding of the different types of influencers is crucial for brands before investing in influencer marketing.
That's why it's important to find out precisely what your brand needs from these different types of influencers. These types of influential people simply document their daily lives, whether it's cooking a new dish, a trip to Disneyland with children, a new workout they're trying, or the challenges they face in their busy professional lives. Brands continue to have a great reach with these types of influencers, but they may not get the engagement rate they want. To make it easier for you to choose the right influencers for your brand, let's define who those influencers are, list their characteristics, analyze how you can use them for your influencer marketing campaigns and look at an example of each type of influencer.
These types of influencers share a close bond with their followers and their recommendations are highly valued. With audiences of between 50,000 and 500,000, these types of influencers offer brands a wide reach and a little more participation than macro-influencers or mega-influencers. If you really want to go into detail about how to choose what types of influencers will suit your digital marketing strategy, check out the science behind influencer marketing. .
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